Studio of one · Building in public

Most software is bloated.
ilettim is the opposite bet.

An independent studio building small, sharp tools for software delivery. Each tool lives on its own subdomain. Each one earns the right to exist by being deeply useful to one specific person — then quietly, by being useful to thousands.

23ACTIVE USERS47ON WAITLISTBUILDING SINCE MAY 2026
Mert, founder of ilettim
I spent ten years building software with eight hundred features and zero love. ilettim is the opposite bet.
— Mert, founder@mertsabinov
01The thesis

Studios scale.
This one sharpens.

The default playbook in software is to scale. Hire faster. Ship more features. Sell to larger customers. The product expands until it can be everything to everyone, and is therefore nothing to anyone.

ilettim runs the opposite play. The studio does not grow employees — it grows products. Each product solves one sharp question. Each lives on its own subdomain. Each ships in thirty days or doesn't ship at all.

The bet: a single craftsperson with sharp tools and a public process can outperform a fifteen-person team building the same thing behind closed doors.

01

One person, in public

No team. No investors. No marketing budget. Every decision and every metric, visible.

02

One product per question

A tool earns its existence by answering one sharp question. Subdomain, focus, ship.

03

Thirty days or never

If a product can't ship in thirty days, it isn't sharp enough yet. Back to research.

02The products

Two tools shipping now.
More coming.

Every tool ilettim ships starts with a sharp question — the kind a frustrated user would actually ask out loud. If we can't write that question in one sentence, we don't build it.

01

Changelog

Live

Release notes that write themselves.

The problem

You shipped twelve things this week. Your users heard about zero of them.

The fix

From a raw git commit to a customer-ready release note in thirty seconds. No prompting. No editing. Customers know what shipped, trust grows, churn drops.

How

  • GitHub webhook → release note in 30s
  • Customer-facing tone, calibrated per repo
  • Public changelog page included
  • Slack and email notifications built in
See a real example

At a glance

Users23
PricingFree during beta
Avg. write time30s
02

DailyReport

Coming soon

Your inbox, distilled.

The problem

Your inbox has forty-seven unread emails. None of them tell you what to do today.

The fix

A native desktop app that reads your Microsoft 365 inbox every morning, scores each email by what actually matters, and hands you a focused list of three to seven things to do today. Inbox closed. Day clear.

How

  • M365 inbox → ranked task list every morning
  • AI scoring layer: importance, urgency, sender weight
  • Native Mac and Windows (Electron)
  • Runs locally — emails never leave your machine
Watch me build it on X

At a glance

Waitlist47
Building sinceMay 2026
First betaJuly 2026
03The model

One person.
Many tools.
One philosophy.

ilettim is structured like an indie record label, not a software company. A single craftsperson at the center. Each release is its own album — its own brand, its own subdomain. Shared production process, shared philosophy, independent products.

ilettim.comMMERTCHAChangelogchangelog.ilettim.comDAIDailyReportdailyreport.ilettim.comPROProduct 03???.ilettim.com
I

Shared craft

Every product is built by the same hands, in the same stack, with the same opinions. Code quality and design language compound across products.

II

Independent brands

Each product gets its own name, color, subdomain, and audience. Failure of one does not threaten the others. Success of one feeds the studio.

III

Compounding audience

Followers of one product see the others exist. The newsletter is shared. The journey is shared. The studio is the moat.

04The receipts

Real numbers.
Including the embarrassing ones.

Most maker sites show you a polished story. Here are the actual numbers — the small ones, the zero ones, the ones I'm not yet proud of. They update from a single file in the public repo. If a number is wrong, open an issue.

$0

Public MRR

Goal: $1k by Aug

23

Active users

Across all products

47

On the waitlist

DailyReport beta

Day 001

Days in public

Since May 16, 2026

Updated continuously. Last commit 2 hours ago. Last revenue update never — there isn't any yet.

05The horizon

Public roadmap.
Honest dates.

What shipped, what's actively building, and what's only a research note. If a planned item is still in this column three months from now, that's the answer.

Shipped2
  • May 2026Changelog public beta
  • May 2026ilettim.com brand launch
Building now2
  • June 2026DailyReport closed beta
  • June 2026Changelog: GitHub OAuth flow
Considering2
  • Q3 2026Product 03: still in research
  • Q4 2026Cross-product SSO
06The Friday letter

Watch the studio
ship in real time.

One letter every Friday. Around six minutes to read. What I built that week, what broke, what I learned, what's next. No drip campaigns, no growth hacks, no AI-generated filler. Just an actual letter from an actual person.

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